Occasionally in life we must admit we weren’t one of the first to know or “knew it before it was cool”. Despite what Sam told you on the playground at recess in fourth grade, not everyone can be that awesome. There’s no shame in admitting you’re just now discovering things.

A perfect example of this is Austin, Texas-based The Channel.

The release of Electronic Luck marks a twenty-track portal to musical discovery that is as seemingly 2020 as we can get; nobody saw it coming (including you imaginary Sam from fourth grade), it isn’t anything like you expected when you read about it, and there’s nothing you can do to stop it. However, that’s about as similar to 2020 as I can make it because unlike 2020 Electronic Luck does not suck…at all.

In the November 2020 release Electronic Luck The Channel has amassed a soaring, vast long-drawn psychedelic collection of sound best experienced without interruption front-to-back. At times feeling like a Thompson-esc jaunty wander across the Texas plains, even so far as naming such evocative tracks, “The Entire Room Was An Inside Joke But Everyone Left Happy”, Electronic Luck seamlessly blends a plethora of influence and style in a way that will mean different things to different people based on what has shaped said individual’s personal musical taste. For instance, some may find the aforementioned Thompson-esc saunter, some may hear echoes of fellow Texas-based Butthole Surfers (“The Rain Comes”), some may identify of Montreal (“Let Me Down”) or Neutral Milk Hotel. The Channel successfully pulls at the frayed strings of psychedelic assumptions and expectations to not just weave a sound that is as refreshingly off-center as it is captivating, but in doing so they craft an embracing experience that is consumable by the connoisseur and novice alike. Whatever you hear, you’re bound to be inspired by the risk taken by The Channel; a risk which has amounted to great rewards.

The palatable 67-minute experience of Electronic Luck creatively blends experienced acoustic folk styling, projecting it against a subdued psychedelic screen of which the culminating experience, not just record, but experience of The Channel plays out in captivating and beautiful blend, succeeding on many, many levels. Electronic Luck follows Multi Goods & Services (2019), so you can’t say you liked them before they were cool. It just adds more for you to discover from a fantastic band. And that’s ok, this is a safe space.  For now, you can go check out Electronic Luck by The Channel, out now with the aid of c-side recording company.